A passion for cars decided the direction that Simon Plant’s photographic career would go in, and he’s on the road to success even if the days of straight imagery might be numbered.

The modern professional photographer might think that they have seen it all in terms of new technology, but if the automotive sector is anything to go by the changes in working practices have barely begun. This sector is the home of big-budget shoots, top secrecy and impossibly perfect vehicles, all of which put huge pressure on photographers employed to produce the imagery for a new launch. The answer? Don’t rely on conventional photography; create the subject within the closely-guarded confines of the computer. The process is known as CGI and, according to automotive photographer Simon Plant, this is the direction in which commercial photography in general is heading.