As someone who was already running a successful high end social photography business Peter Prior had to tread very carefully when investigating the setting
up of a secondary budget-priced operation

Wedding Photography has never been as easy to get into as it is now. In fact, scouring the local Yellow Pages and free advertising papers reveals a multitude of new names that have appeared over the horizon apparently from nowhere. However, the difficulty is not so much starting up a business, it’s having the acumen to keep it going long term.
As someone who is well established in the national and local market places, I feel relatively safe from the threat of the so-called ‘Saturday Cowboys’ who pick up a budget DSLR and set up in opposition to the local pros. While I might feel relatively secure, however, how safe am I really?